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Helping organizations unlock competitive edge
How We Unlock Competitive Edge
Optimize core competencies
Integration to maintain and extend competitive advantage
Identify and develop innovative solutions
Solutions
Products / Services
Positioning and messaging
Competition and market analysis
Launch planning
Portfolio analysis
Roadmap assessment
Customers
Customer Lifecycle Strategy
Journey orchestration
Communications planning
KPI establishment
Organizations
Enablement
Goal alignment
Go-to-market coordination
Financial modeling / business justification
Contact Spark Alpha
info@sparkalpha.com
+1 650-427-9859
Engaging With Spark Alpha
Three primary phases taken sequentially or as a whole:
Discovery & Research
Opportunity and gap analysis
Recommendation development
Executive review
Program / project design
Resource assessment
GTM assessment and planning
Timeline development
Executive review
Project / program office establishment
Organizational alignment
Executive collaboration
Project Examples
New Market Expansion
Situation:
Fortune 1000 financial services company looking to access new market / customer segment
Challenge:
Expand market opportunity while avoiding channel conflict and brand cannibalization
Results:
Opened new $750M market opportunity while revitalizing corporate-wide sales organization and building incremental revenue for existing channel organization
Spark Alpha Delivers
Optimizing Core Competencies
Distribution & Recruitment
Enabling Entrepreneurship
Integration and Alignment
Channel incentive programs to keep existing Distribution Channel focused on untapped opportunity in Core Market
Leverage existing best in class recruitment strategies to attract top talent for new market opportunity
Develop opportunities for cross market partnerships
Innovative Solutions
Support local client acquisition strategies with marketing support
Developed and deploy technology that supports volume allowing distribution to focus on selling
Global Customer Retention
Situation:
Enterprise e-Commerce software division sunsetting global platform
Challenge:
Coordinate global save initiatives for multi-million dollar book of business
Results:
Exceeded retention KPIs through internal and ecosystem programs, customer segmentation, and GTM coordination
Spark Alpha Delivers
Optimizing Core Competencies
Customer analysis & segmentation
Enabled internal ownership and alignment
Global awareness campaign
Augment customer incentive programs
Integration and Alignment
Global Program Ownership
Innovative Solutions
Global positioning & messaging
New incentive program for Partners
Customer journey orchestration definition and creation
Structured, scaled agent programs
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